Honda Two-Wheelers inaugurates its 100th pre-owned ‘Best Deal’ dealership today at Jhaveri Honda in Tardeo Road, Mumbai.
Aimed at reactivating the fragmented and unstructured pre-owned two-wheeler market, the ‘Best Deal’ offers a unique proposition of authentic and original Honda products for customers seeking reliable pre-owned two-wheelers.
Honda Best Deal dealership is availabe in 70 cities across 19 States of India. The company has already served over 45,000 pre-owned two-wheeler customers.
Mr. Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd., said – “As a pioneer, Honda introduced the concept of Certified Pre-owned Outlets – Best Deal. This allows us to create more touch-points of interacting with customers and also tap into the huge potential that the pre-owned 2wheeler market offers. Our experience shows that the pre-owned industry is evolving very fast. The replacement cycle for 2wheeler has come down from 7-8 years to 3-5 years in a decade. With shrinking replacement cycle of the 2wheeler industry, Honda sees immense future potential in pre-owned 2wheeler retails and we are aggressively scaling up this business. We aim to double the Best Deal count to 200 outlets in the next 2 years.”
At Honda’s Best Deal outlet, customer can exchange their old two-wheeler for a new or certified pre-owned Honda 2wheeler. It also provides additional benefits to customers like 2 free services, a 6-month Warranty and after sales support. At ‘Best Deal’ outlets, Honda will verify owner’s documents and also assure quick ownership transfer to the new customer. The pre-owned Honda two-wheelers are also refurbished with Honda genuine parts, adding a layer of trust and transparency for the buyer as well as the seller.
News Source: Honda2Wheelers Press Release
