Honda India has marked a new record of selling 125cc motorcycle CB Shine to cross the landmark 1 lakh unit sales in a single month.
On its 11th Anniversary, CB Shine sales have grown by a phenomenal 51% from 66,691 units in April 2016 to 100,824 units in April 2017. CB Shine brand sales grew five times faster than 125cc motorcycle segment’s growth of 8%.
With aggressive growth, CB Shine has consolidated Honda’s segment leadership even further. CB Shine has gained an impressive 15% market share on year on year (y-o-y) basis, is firmly leading with 54% market share in this segment, in April’17. CB Shine record sales have catapulted Honda 2Wheelers India to the No. 2 motorcycle brand in India for the first time in April’17. Launched in 2006, currently with 55 lakh plus owners.
Speaking on this achievement, Mr. Yadvinder Singh Guleria, Senior Vice President – Sales and Marketing, Honda Motorcycle and Scooter India Pvt. Ltd. said, “With a legacy of more than one decade, CB Shine is the most important motorcycle brand in our line-up. Driven by continuous innovation, CB Shine brand alone contributes 55% to Honda’s motorcycle sales. Such is the shine of the brand with Honda’s high quality and reliability that today every second 125cc motorcycle customer in India is buying a CB Shine.”
Data source: Society Of Indian Automobile Manufacturers (SIAM)
