Royal Enfield, the division of Eicher Motors has inaugurated its first showroom in Thonglor, Bangkok. The company has also announced the prices of its complete motorcycle range, apparel and accessories to be sold in the country. The showroom is located at 842 SoiSukhumvit 55 (Thonglor), Sukhumvit Road, KlongtanNua, Wattana, Bangkok and has been set up by the General Auto Supply Co. Ltd.
In Bangkok, the Royal Enfield Bullet priced at THB 1,79,800/- (Rs. 3.45 lakh), Royal Enfield Classic 500 will cost THB 1,89,800/- (Rs. 3.64 lakh), Royal Enfield Classic Chrome for THB 1,98,800/- (Rs. 3.81 lakh) and Royal Enfield Continental GT café raceris priced at THB 2,19,800/- (Rs. 4.22 lakh).
Mr. Arun Gopal, International Business Head, Royal Enfield said,
“Royal Enfield is today one of the most profitable automotive brands in the world and we believe that our future growth will come from our international markets such as Thailand where motorcycles are a popular medium of commuting. Our phenomenal success in India gives us the confidence to thrive in similar markets like Thailand and Indonesia, which will play an instrumental role in fuelling our growth in Asia. We see a huge potential for our evocative, all purpose, and middle-weight (250-750cc) motorcycles that will allow customers an optimum choice for upgrade. Also, Thailand is home to one of the most enthusiastic and seasoned riding communities in the world, with thousands of riding clubs and a prevalent culture of leisure riding. With Royal Enfield coming into the market riding enthusiasts will have an option to ride a unique product that is known for its leisure riding experiences.”
Royal Enfield has been expanding its global retail footprint across UK, Europe, Latin America, Middle-East and now in South East Asia, with its most recent launch in Indonesia. Royal Enfield announced its entry into Thailand, the fifth largest two wheeler market in the world in Dec 2015, at the Thailand International Motor Expo.
Arun added
“As part of our international strategy, we are focused on building the brand and creating demand in nodal cities across the world such as London, Bogota, Medellin, Dubai, Madrid, Paris, Jakarta and now Bangkok. We are working to create a robust eco-system comprising of highly differentiated retail experience and aftermarket capabilities, rides and community events and other adjacencies that bring to life the heritage and world of Royal Enfield. We believe that once we are successful in Bangkok, our brand and products will resonate very well in other key Thailand cities as well.”
The company sold over 450,000 motorcycles across the globe in calender year 2015 and also announced its plan to produce upto 900,000 motorcycles by end of 2018.
