Eicher Motors has appointed Rudratej Singh as President for Royal Enfield. Before this he was based in Singapore as Vice President for South Asia, HPC & Foods Marketing Operations in Unilever.

The New President ‘Rudratej Singh’ will be responsible for building leadership for the brand and leading the commercial business for Royal Enfield. This will include global sales and after sales, brand and marketing, new product strategy and creating and growing new business opportunities such as apparel and accessories.

Singh will now report to Siddhartha lal, Eicher Motors Managing Director & Chief Executive Officer.

Siddhartha Lal Said:
“Rudratej joins Royal Enfield after spearheading global brands and businesses for almost two decades across emerging and developed markets.”

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