SCOTT Sports India, premium Swiss bicycle brand today unveiled Scott’s 2016 bike range for men, women & kids in Delhi. The key highlight of the 2016 launch was a full-fledged introduction to the products of SYNCROS – A high end bicycle component brand by SCOTT & the SCOTT Junior Bike Range which has been introduced for first time in India.
The Swiss brand is also planning to launch its motosport division in India by the year end.
The MY 2016 collection consists of 15 Mountains including 3 specially #madeforindia bikes, 8 hybrids, 8 Road, within the adult range bikes and 4 newly designed kids range bikes. Also 35 models of ‘My 2016 bikes’ are currently in the SCOTT – India Kitty. The company also unveiled its extensive Marketing Plan that will follow shortly for all their newly launched products.
Commenting over the launch Jaymin Shah, Country Manager, SCOTT Sports India said
India is a strategic market teeming with potential. SCOTT thrives to promote a healthy lifestyle across all generations. We are constantly working towards an innovative range of products across all the categories that we are present in. As part of our #MadeforIndia initiative we are launching 3 Bike models only for India at this year’s product launch based on unique feedback that our consumers have been providing us over the past few years.
