The original DNA of the RTR: Don't know if it was planned but TVS did strike gold when the Apache got its RTR avatar in 2007. When bikes like the Pulsar, Hunk, CBZ Xtreme, FZ all were/are trying to be manly, macho, muscular beasts, the RTR was different. It was compact and light with tight proportions. The racing DNA was also marketed well which rang a bell with enthusiasts.

In short, the RTR was different and that was its USP.


The 2012 RTR Series: All the flared plastic panels are an indication of TVS trying to forcefully make the petite Apache appear big. A look at the 2012 RTR in flesh makes it appear that the new design launguage is more in lines of the awkward CBZ Xtreme..!! What happened to the Racing DNA theme..??

Thankfully despite the effort, the 2012 RTR still appears compact and petite, which means that the USP should be still there. But aesthetics..??

Sai, a tie-up will drastically reduce the time to market. Remember, a late comer will struggle against established rivals even if it has potential!
@princesirohi: valid thought, and hope its true!

On other note, TVS seems to earn more on Scooty/XL etc., also can't afford to spend huge cash on perfomance bikes. So, I am not expecting miracles from them!

tvs and hero are just making a tie-up... But what bajaj did is something different..they went ahead and bought 47% stake in ktm...so literally bajaj owns ktm... so kinda they can use their technology at will coz they paid the money

I think mahindra is also in the pipe line to be a major 2wheeler player in the Indian Market.

I am talking about normal scenario, where Street lights are enough... (Atleast in Mumbai didnt about other city )

Bajaj and Hero both went to their respective partners because both of them needed some new pathbraking technology and i'am glad bajaj found it. But both hthese guys had LOADS of money.
TVS does not exactly require new tech. they have it, they can make more of it. TVS doesn't have the kind of money Bajaj and Hero have(just a rough calculation). TVS' one year profits are less than bajaj 1/2 month profits...

hey guys... all those who say that TVS has nothing much to gain ....plz take a deep breath and think with a broader perspective about overall two-wheeler scene in india (okay you can skip the deep breath part).

here's what i think-
the major players in indian two-wheeler market are- bajaj, tvs, hero and yamaha, honda, suzuki. so basically there are two categories- indian companies and japs.

now what has happened is japs recently recognized the indian market potential and the benifit of making india as a base also probably. so they started breaking there existing tie-ups with indian companies and entered the market on their own. they have too much financial and technical might to take on and dethrone the indian companies.

now obviously most of the indian companies were not ready for this - they did not have the technical r&d strength to develop better products at a faster pace. so they devised a strategy- bring in a partner, who is not japanese, who does not have global presence like japs, who does not have the intentions of ruling world two wheeler market, who needs money, who is not very keen on competing in non-premium bike category or not very keen on indian market, -- yet is technically capable of taking on japs, will help in developing good products at a faster pace.

so give him what he wants and he gives us what we want and we will not compete with each other in near future.

so bajaj went to ktm, hero to erik buell and may be tvs to huqsvarna.

i may be wrong. but i may be right.

Rightly said...moreover Husqvarna is a little too niche and I can't possibly think of an advantage for TVS with this. They already have the technology and the prowess required to bring in volumes and also increase it's share in the premium segment, but are damn lazy in doing just that

Dont really find whats in it for TVS, what i mean to say is, TVS doesn't need any partner, they have enough experience on the race track and a very capable R & D team to do any kind of innovation necessary.
TVS shouldn't waste time for stuff like these, they should be launching products!!!
Although, if TVS launches a separate ASC for Husqvarnaand premium TVS products, it would be quite nice
An ASC which should not suck like the present ones.

Great !!! Hope it comes true and TVS shares go sky high as well

BMW to link up with TVS via its Husqvarna brand?

Check this out.

Full Story at the link below.
EXCLUSIVE! BMW to link up with TVS via its Husqvarna brand? Page - 3| Zigwheels.com

^^ are you trying to say that riding in night with headlights 'OFF' and only pilot lights 'ON' is a good thing.

LoL ... it confuses me, whats wrong in doing that ?

or you trying to be anti-apachian or whatsoever ?

Pilot Lamps are

Few days back went to a TVS showroom to check Wego, heard some customers querying the sales guy, " What happened to the old Apache? Will it be sold again?". That says it all.

I even saw the yellow rtr today !
I came here to post the same ! I saw many doing that .