Re: Mahindra Mojo Introductory Price Rs 158000/- Ex Showroom Delhi

Ok I have not taken the "Mojo" test ride and therefore won't talk about its performance.


As a BUSINESS IDEA... I seriously have the opinion that "Project Mojo" would be hard to break even and be profitable for Mahindra.


I mean how many monthly sales numbers can one expect from the Mahindra Mojo? That too when products from heavyweights like Hero and Honda (Karizma and CBR250R) sell roughly around 400-500 units a month. Even if Mahindra can match these bigges with a consistent 400-500 units a month (which itself looks like quite a tall task), would that number be enough to justify for its vendors to supply parts (with no other shared platform, economies of scale)?

The only manufacturer that is minting money in the 1-2 Lakh Price segment is Royal Enfield.. and that it because its Products (Bullet/Classic/Thunderbird) have "Mass Appeal". On top of that many Royal Enfield models share common platforms, parts & even complete engines and chassis.

The Classic 350 model was the one that started this dream "business run" for Royal Enfield, The Classic 350 appears "Classy" to the Masses.. but is essentially a product that Masses can Ride/Buy/Commute. The result is that with the increased demand and subsequent production, economies of scale too has come into the picture too for Royal Enfield.

I still can't fathom whether the Mojo has Class Appeal or Mass Appeal. But I definitely have my doubts about the Mojo (at least in its present Avatar) whether it makes a good business proposition for Mahindra.


Personally, in its present form, it definitely doesn't appeal to me. And seriously a motorcycle named "MOJO"... just because it ends with an "O".. come on MAHINDR"0"..!!

Re: Mahindra Mojo Introductory Price Rs 158000/- Ex Showroom Delhi

Karizma and CBR have had their heydays and are running at the fag end of their product cycle. They were both rivalling the R15's 3-3.5k unit sales in their prime times. I think the Mojo's first year sales will be on par with the 200 Dukes at the very least before it too tapers off. I heard somewhere that the Mojo is not intended to be a mass market product and is only going on sale to be the company's halo product, like what the R1 is to Yamaha and Fireblade to Honda or HP4 to BMW. Its supposedly built to put eyes onto that Mahindra badge and bring customers into their showrooms. They probably have a fixed small production batches much like Honda's 200 units/month 150Rs(which I think only went on sale here for homologation purposes for the One make series)

Re: Mahindra Mojo Introductory Price Rs 158000/- Ex Showroom Delhi

If a 1-2 lakh motorcycle in 2015 is not aimed at the mass market..

... then it means that the marketing guys have a lot of homework to do

Its the MASS that is making Royal Enfield's balance sheets look so good

Problem for Mahindra is that they are still not sure if the Mojo is Classy or Massy


SALES NUMBERS

Initial sales are billing to the dealers.. The "poora" picture becomes clear once the initial bookings are over and if the dealers are ready to pick fresh stocks.

It's usually after a year of launch, the sales numbers are "real demand" driven.. and which give a more clearer picture

Mojo doing KTM numbers with the existing wafer thin dealership network is .. well "impossible"



HALO PRODUCT

Getting ready made R1's as CBU for the sake of getting masses to showroom involves very little investment..

Developing, Manufacturing and then creating awareness for a new sub 2 lakh model.. involves crores of rupees as investment ...

Sorry the analogy is not in sync

Re: Mahindra Mojo Introductory Price Rs 158000/- Ex Showroom Delhi

Maybe its a new strategy. If you make some weird looking non-standard sport bike, people do get curious and ask questions about it, the brand and how much the service/maintenance costs are associated with it and the obvious kitna deti hai even when you're stopped at a traffic light. There was a time not a lot of people in this country knew of a brand KTM. But once they saw the ads, the stunt shows and the presence of the bikes on road, now its a recognized brand in India. My University professors know of it because of the Stunt Shows being held at University fests and some even ended up buying it.

Besides these Mojos will be exported to African and South American countries where Indian bikes have a good market reputation for being affordable right next to the Chinese. A 400 units per month in India is not bad if they concentrate heavily on exporting them to other markets. Ford does exactly that with the Ecosport which is why Indians have a long waiting line even though the sales figure in India isn't really that high. If you don't have a big enough market for your product, the next best thing to do is use your plant for export purposes.

Besides why would a technology outsourcing company like Mahindra sponsor a Moto3 racing team if they weren't aiming for brand awareness? Mahindra wants to break into the European and American markets even though they failed to get the US license after dealership tussle for their pickup truck sales there. Its exactly why Hero sponsored EBR in WSBK. Brand awareness through world series is the first step in creating a global brand impression.

Re: Mahindra Mojo Introductory Price Rs 158000/- Ex Showroom Delhi

Regarding sales and export, look what happened to a so much loved Karizma and Zmr after so called more power and fugly styling upgrade.

Looks matter to everyone be it the purist or novice rider alike, where rest of the brands are doing quiet well along with good equipment for offer at mouth watering price. Mahindra looks quirky and how can it even dream of competing with Royal enfield which solely sells for its street presence(looks) and brand loyalty (no offence but RE is not for performance enthusiasts) and last but not the least there is no other alternative to Royal enfield.

Mahindra sponsors moto 3 and owns a damn formula e, now its clear where was there R&D department and why they forgot the Mojo project for 5 years.

Mahindra should have atleast listened to the 5 year long debate about its looks, if it really wants to sell.

Hero had no chance with karizma and zmr, hopefully Mahindra learns its lesson.

When I consider to buy a motorcycle its less mind and more heart along with hassle free buying experience which most brands lack. Mahindra right now is a alternative(who are tired of long waiting periods of RE and Honda) and needs to give the customer a hassle free buying experience and as it is priced at 2 lakhs most people will apply for loan like me (to save taxes) if it can deliver that with less lies and more honesty, nothing can stop it.

Re: Mahindra Mojo Introductory Price Rs 158000/- Ex Showroom Delhi

I agree with Payeng on Mojo not being a halo product. They tested it for these many years and that sort of hit them hard. KTMs arrived and changed the definition of VFM performance bikes in this segment. It will pick up slowly and settle down eventually. I wish it doesn't bomb like ZMR v2. It's a nice offering.

Re: Mahindra Mojo Introductory Price Rs 158000/- Ex Showroom Delhi

given the loooong testing period, I still dont understand why M&M stuck with the weird shaped lights. a design like that appeals to a small %, the rest hate it.
they must have received the feedback that it wasn't all that popular among would be customers.
clearly, some head honcho @ mahindrO is in love with the design but that shouldn't have decided their public offering. this kind of mulishness doesn't augur well.

styling gaffes can kill a product, as we saw with the inazuma.

Re: Mahindra Mojo Introductory Price Rs 158000/- Ex Showroom Delhi

Very well said.. some how the design looks awkward.

Re: Mahindra Mojo Introductory Price Rs 158000/- Ex Showroom Delhi

Just to clarify something. Mahindra doesn't 'sponsor' Moto3 teams!!! It supplies motorcycles to them! That is, teams buy from Mahindra and not take money from Mahindra!

Re: Mahindra Mojo Introductory Price Rs 158000/- Ex Showroom Delhi

Thanks for the correction The Monk and now you have made my point more valid, All the R&D and this is what they came out with.

Hopefully the owners have a blast with there new ride, look how happy is Dr. Evil after stealing Austin Powers "MoJO"'

Re: Mahindra Mojo Introductory Price Rs 158000/- Ex Showroom Delhi

While I agree with you on the looks part but I also remember how people hated the Duke headlamp design and over all design language. Most said, it looked ugly like a crouched insect. I myself was not entirely convinced and was preferring the faired CBR. But now I think the KTM designs are really edgy and futuristic and love them.
The KTM RC8 initially evoked the same reaction with that weird headlamp. But it still looks oh so fresh compared with the competition.
So anything 'new' and 'different' would not be taken in by masses without protest.It's human behaviour. But what is quirky today can soon be 'in' tomorrow.

Re: Mahindra Mojo Introductory Price Rs 158000/- Ex Showroom Delhi

Hey bro if you buy the mojo do give us a nice review , eagerly waiting for one.

When are the deliveries starting??

I got bored talking about its look and my disappointment with Mahindra, hopefully it doesn't disappoint the future customers. I mean so many people close to more than 100 have already booked it must have something great... right.

Anyways peace people.....enjoy your rides.

Adios to the thread.

Re: Mahindra Mojo Introductory Price Rs 158000/- Ex Showroom Delhi

I see everyone is talking about the 21 liter fuel tank but no one is talking about the 185kg weight (same for Thunderbird where the new gen is a whopping 12kg more than the old one).

After riding many bikes I know the importance of less weight in a bike. Everyone might argue that for tourers weight is plus but not that much. Mahindra should have made effort to keep the weight around 170kg if not less. Mahindra had a lot of time to correct the weird design to some extent and other things in the last 5 years,an opportunity lost I will say

And regarding sharing of components I'm guessing that Mahindra will have more models on this 300cc base which they have promised to the vendor?

Thats one aspect where KTM, Yamaha and Suzuki shines. Was even looking forward to HX just because of its weight and power figures it promised from 250cc single

Re: Mahindra Mojo Introductory Price Rs 158000/- Ex Showroom Delhi

Absolutely correct they had half decade to correct the design even when they were lashed left and right from the beginning they stick to their ugly design (most ugly headlight assembly )and the chopped off pillion
The weight is sure a concern but they may be helpless on that front but for the design front they totally messed up .

Re: Mahindra Mojo Introductory Price Rs 158000/- Ex Showroom Delhi

I am pretty sure that Mahindra's two wheeler business has been bleeding the parent company from day 1..

.. can also imagine its plight as it tries to figure out what to do so that things turn around