TVS Motor Company has launched a 7-part web series on YouTube to celebrate the successful completion of Himalayan Highs season 2. A team of 11 women riders scaled Khardung La, the world’s highest motorable pass on TVS Scooty Zest 110 creating a record.

The webisodes, comprising stories from the journey on themes of Friendship, Colours, Selfies, Anticipations, Zest and All highs, capture experiences from the time of selection, to training, to riding and finally celebrating the successful completion of their journey by registering their accomplishment in India Book of Records. The audience also gets a sneak-peek into the journey where with each passing day the 11 girls become an advocate of the TVS Scooty Zest 110.

Independent Film-maker Amit Masurkar (of Sulemani Keeda fame) has directed the episodes.

This initiative from the TVS Scooty Zest 110 comes in a time where visual content drives the audience’s digital experience. With the webisodes, the brand hopes to effectively reach out to its target group and once again.

News Source – Press release