TVS Motor Company, today announced the launch of IRIDE, an intelligent, intuitive automobile post sales and service smartphone application to enhance the riding experience for customers. IRIDE monitors the ride parameters of the vehicle during transit which helps customers plan and improve the riding experience, while keeping them safe.

S Srinivasan, Vice President, Sales & Service, TVS Motor Company, said, “TVS Motor Company has always been lauded for its customer centric approach and it is our endeavour to keep improving our offerings. Designed for the tech-savvy customer, IRIDE is our next step at creating a superior experience for our customers. We are confident that they will be delighted by this initiative as it will amplify their long-term ownership experience.”

Coming close on the heels of the launch of TVS Motor Company’s ‘Road-side Assistance Program’, IRIDE is equipped with in-built features broadly bracketed under ‘Ride’, ‘Safety,’ and ‘Social’.

The prime focus of IRIDE is to provide vehicle assistance in emergency, a better ride experience and service facility coupled with some fun features to share on the social platforms. It is also a two-way interaction forum as customers can provide real time feedback of the application.

IRIDE is currently available for download on Google Playstore for all two-wheeler customers of TVS Motor. It can be downloaded on phones which support Android 4.2.4 and above.

TVS Press Release