Uno Minda, a leading Tier 1 supplier of proprietary automotive solutions to Original Equipment Manufacturers (OEMs) in India, is excited to announce the launch of UnoMindaKart, its new direct-to-consumer (D2C) platform in the Indian aftermarket. This makes Uno Minda the first aftermarket brand to offer products online through its proprietary platform, transforming how customers access high-quality auto components easily.
Commenting on the same, Mr. Anand Kumar, Head of Strategy & Product, Uno Minda Aftermarket, stated, “We are thrilled to introduce our new D2C platform, which embodies our commitment to innovation and customer satisfaction. UnoMindaKart offers automotive solutions for all major segments in the Indian automotive industry, i.e., 2W, 3W, Car, Commercial, tractor & Offroad. The website also offers a comprehensive range of over 5,000+ SKUs, organized into more than 30+ categories, Spare parts contributing over 24 categories, Car Accessories with 10 categories, and a dedicated Alloy wheel visualizer. Designed to meet diverse automotive needs, the site facilitates easy navigation, helping consumers make informed purchasing decisions.
The key features of the Uno Minda D2C website include the innovative ‘Add My Vehicle’ tool, which allows customers to input their vehicle details and receive personalized product recommendations for a precise fit. The 3D Visualizer provides an immersive augmented reality experience, enabling users to see Uno Minda components in their actual fitment locations. Additionally, the Wheelz Visualizer lets customers virtually explore and test various Uno Minda alloy wheels, allowing them to see how different styles would look on their vehicles before making a purchase.”
Uno Minda has also integrated a web bot as a personal assistant to help in buying decisions and customer satisfaction. With a legacy of 65+ years, Uno Minda continues to lead the industry by adopting technological advancements and meeting the evolving expectations of consumers. The new D2C website marks a significant advancement in providing convenience, precision, and enhanced customer engagement within the automotive aftermarket sector. You can now order your favorite Uno Minda products from its website – www.unomindakart.com
