DSK Benelli has made a new benchmark record in the Indian superbike industry by achieving a high sales volume of 711 units in the third quarter (Q3: October-December) financial year 2016 despite major industry-wide challenges such as demonetisation.

DSK Benelli started the quarter with a sales volume of 337 units in October. In November, however, the demonetisation drive sharply reduced the sales figure to 193 units, which was followed by 181 units in the month of December. Despite the drop, the brand registered the maximum sales in the Indian superbike industry, underlining its position as the leader in the market segment.

Speaking on the success, Shirish Kulkarni, Chairman, DSK Motowheels, said, “We strive to enthral our consumers with best-in-class products, along with an exquisite and seamless ownership experience. The brand reception across geographies has been overwhelming and has given us the fuel to rapidly expand our operations into newer locations. Our efforts and consumer response reflect in our sales figures, which have stayed robust despite the challenges raised by the demonetisation of high-denomination currency. With market conditions set to improve in 2017, we are confident that we will be able to build on this impressive performance and achieve an unprecedented growth in the coming year.”

DSK Benelli has 24 showrooms in India, including new showrooms launched in locations such as Bhubaneshwar, Chennai, Goa, Siliguri, Vadodara, Vijayawada, and Worli (Mumbai) in the third quarter.

The brand owns the product portfolio comprising superbikes ranging from 250cc to 1131cc at lucrative price points. DSK Benelli has multiple superbikes in its product portfolio, including TNT 600i, TNT 25, and TNT 300. Four more products are in the pipeline and are expected to be launched in 2017.

Source: DSK Benelli