Aprilia launched its SR150, Crossover Scooter in India at a starting price of Rs 65,000 ex-showroom, Delhi. The premium Italian scooter is targeted for people looking for the sensation of sports bikes coupled with the convenience of automatic scooters.
As an endorsement of the brand’s racing heritage, the Aprilia SR 150 launch event was hosted at Hard Rock Café in Mumbai and was also attended by world Superstock champion Lorenzo Savadori from Italy, who has been associated with Aprilia since the start of his racing career. In 2015, Lorenzo won the world championship with four victories and seven podiums through eight races aboard the Aprilia RSV4 RF.
Built around Aprilia brand’s philosophy, “Designed For Racers, Built For riders”, the Aprilia SR 150 is being manufactured at Piaggio’s plant in Baramati andperfectly blends the cues of motorbikes and scooters. With this distinctive positioning, the Aprilia SR 150 is set to carve out a new category in the country’s booming two-wheeler market, which has evolved from being need-driven to one dominated by differentiation and aspiration. This is evident from the impressive response received by the India Motoplex Stores, dealers and Piaggio’s e-commerce partner – PayTM, who are successfully securing the bookings.
The Aprilia SR150 is powered by a 150cc SOHC air-cooled four stroke engine. The large telescopic front forks and 14 inch wheels with 120/70 section tyres on front and rear gives an aggressive stance to the scooter. The instrument console is a rather simple with twin pod analogue unit for speedometer, fuel gauge and odometer. The fuel tank capacity is 7 litres and seat height is 775mm. Braking duties are performed by 220mm disc brake at front and 140mm drum brake at the rear.
Commenting on the launch, a delighted Mr. Stefano Pelle, Managing Director and CEO – PVPL said, “It is with great pleasure and humble anticipation that we finally launch the Aprilia SR 150 today and extend our India product portfolio. Here at Piaggio India, we have all been waiting with baited breath to extend the Aprilia experience from the race track to the streets of India with the Aprilia SR 150. It’s racy, it’s sporty and it promises to be a cracker on the road! From the initial response received, it appears that the market has been waiting as well. With this truly unique and powerful crossover, we are confident about creating yet another first in India’s two-wheeler segment and continuing our vision to bring truly innovative and never-seen-before products to the market.”
Added Lorenzo Savadori, “I am thrilled to be here in the vibrant city of Mumbai, to represent the brand Aprilia which I am associated with. The brand represents beautiful and agile racing bikes which are designed for racers and built for riders. Aprilia SR 150 is an example of the brand’s philosophy – the crossover bike has all the elements of the racer bikes in terms of its looks, styling and experience of riding but on the other hand it is also as convenient as the automatic motorbikes. I’ve had a wonderful and thrilling experience riding Aprilia SR 150 on the Indian roads. It’s so Aprilia! India, It’s race day!”
The launch event also saw the unveiling of an exclusive line of Aprilia merchandise which will be available through the Motoplex Stores and dealerships across the geography.
News Source: Piaggio India Press Release
