Bajaj Auto will launch a new motorcycle on 1st February, two days prior to the Auto Expo 2016. Though there is no clarity about the motorcycle specifications, but it could be the executive segment bike positioned above Discover brand.
Bajaj Auto is not participating in this year Auto Expo. It could also be the 400cc “CS400” motorcycle that bajaj showcased at the 2014 Auto Expo.
Earlier this month Eric Vas, president for motorcycle business at Bajaj Auto said:
“We are stretching the envelope at both end — commuter and premium — but our biggest focus is going to be on the new brand in the executive segment this year, which will give us incremental volumes.”
In year 2015 Bajaj have launched five new products, two being in the 100cc commuter motorcycles (CT100 and the Platina ES) and the others being Pulsar AS150, AS200 and the RS200.
It is also expected that bajaj will now focus on new executive bike and premium categories bikes. The company is also working on a Adventure 180cc bike which falls under premium category below 200cc and could be launched in first half of financial year 2016.
Bajaj currently holds 19% market share in motorcycle segment and plans to increase its share to 23% by FY 16 end.
