Bridgestone NEURUN

Bridgestone Corporation’s Indian arm, Bridgestone India, has finally entered the two-wheeler market in the country with the “NEURUN” brand of tyres.

With this, the company will be providing tyres for motorcycles and scooters available in India. So far, Bridgestone India has been a market leader in the Passenger Tyre Radials and offers tyres for trucks, buses and off-road purposes. With NEURUN, the Japanese tyre maker plans to expand their market and reach in the Indian automotive market.

While speaking on the occasion of the national launch, Mr. Kazuhiko Mimura, Managing Director, Bridgestone India Pvt. Ltd. said, “Bridgestone globally is one of the leading two-wheeler tyre manufacturers, a major OE tyre supplier to major motorcycle manufacturers in the world, and was a former sole tyre supplier to ‘Moto GP’, the world’s highest motocycle racing category with ultra-high performance two-wheeler tyre.”

Speaking further on the launch, Mr. Mimura added, “The launch of two-wheeler tyre brand ‘NEURUN’ is a big leap for us towards achieving our strategic expansion plan of catering to a high volume market and a wider audience reach. Our entry into the ever growing two-wheeler market in India will facilitate us in providing a wider product range and services to our customers. We are looking forward to this exciting new phase and hope to expand with the subsequent growth in the market.”

Since India is one of the biggest automobile markets in the world, we naturally become a very important consumer in the tyre segment as well. Indian two-wheeler industry is growing at the rate 8.5% CAGR and has around 1.5 millions two-wheelers on the road. That is huge.

NEURUN tyres are designed to provide exceptional performance in various riding conditions and superior braking on dry as well as wet on wet surfaces. It will be available from all current Bridgestone outlets.

News source: Economics Times