We came across this beautiful and innovative campaign by CEAT Tyres to promote road safety, named Drive Safe Dad – #CEATBobblehead where they met a few schoolchildren and later got a bobblehead artist to make their lookalike bobblehead dolls equipped with speed sensor and a recorded voice message saying “Go Slow Dad”. These bobbleheads were then gifted to the kids’ parents to be placed on their car dashboard. Whenever the car goes beyond a specified speed limit, the sensor inside the doll triggers the recorded voice message of his son or daughter saying “Go Slow Dad Please” and similar messages.
According to the official statistics by National Crime Records Bureau (NCRB, 2015), “141,526 persons were killed and 477,731 injured in road traffic crashes in India in 2015. However, this is probably an underestimate, as not all injuries are reported to the police. The actual numbers of injuries requiring hospital visits may be 2,000,000-3,000,000 persons.”
In the year 2015 as well, CEAT had run a similar campaign where they took the help of small kids to educate their parents about the importance of driving safe. Here’s a video from the 2015 campaign
We have no doubts in accepting that a person is more likely to listen to his daughter/son’s request to drive/ride safely than those boring and lifeless road signs asking people to behave on the road. These kinds of initiatives will go a long way in creating road safety awareness.
We congratulate CEAT Tyres for this innovative idea because a lot of people are losing their life on our roads every day and we need to find more such ways to carry the message of being a responsible road user.
