Eurogrip Tyres is showcasing its flagship range of two-wheeler tyres at this year’s EICMA – the 110th edition of the show. It will be a returning presence for Eurogrip, having participated every year since the establishment of the Italian R&D centre in 2019.

Eurogrip’s product range expansion and market penetration have been very promising over the last few years. Products are designed and tested to deliver exceptional performance giving us the edge to be present across segments in the global market.

This year’s EICMA is very special, as the brand will officially launch the Trailhound family of tyres, a new offering that comes in 2 variants – Trailhound STR designed for Adventure motorcycles & Trailhound SCR for Classics / Scramblers / Café racers.

Eurogrip will also present a first look at two other new products dedicated to on/off riding, “Trailhound Wild” for Adventure Motorcycles and “Bee Wild” for Adventure Scooters.

There is also a line-up of other products that cover a majority of two-wheelers, from scooters (Bee family) to naked bikes and tourers (Roadhound), sport bikes (Protorq Extreme) and off-roaders (Climber XC, XC-R & MX Junior). The flagship steel-belted radial tyre, PROTORQ EXTREME is the global OE tyre partner for Aprilia RS457. This has been a significant milestone for the brand in the global market.

Since its introduction in Europe in 2021, Eurogrip has made strides beyond Europe, in several other continents. The global operations are backed by an ever-growing design & engineering team from several countries working together to ensure best-in-class tyre technology. Significant investments have been made in the last few years to promote the brand’s growth.

P Madhavan, Executive Vice-President – Marketing & Sales, TVS Srichakra Ltd., said “Eurogrip has always valued participating in EICMA, for us this has been one of the most important international platforms to showcase our products. It is a pleasure to engage with varied audience at the show – riders, customers, business partners, global 2-wheeler manufacturers and more. Building Eurogrip as a strong global consumer brand and expanding to global markets is a key agenda for us, we have set our path right to fulfil these ambitions.”