Firefox bikes, premium cycle maker announced its collaboration with Swiss military in order to expand its presence in the adventure bicycles segment. The company will launch new range of co-branded bikes later this year.

Swiss Military retails various products that includes travel gear, writing instruments, watches and leather goods. The company has presence in 26 countries globally and has over 600 retail stores in Europe.

Under this partnership, the two companies will be launching four co-branded models of adventure bikes targeted at the youth. Priced at ₹12,000-20,000, the adventures bikes are expected to be launched in the major cities and tier-I markets in the next few months.

Shiv Inder Singh, CEO, Firefox Bikes said – “I believe that our association with Swiss Military with bring to the Indian Bikers a great new range of bikes made for the rugged mountains. In the first year of launch, we expect to sell around 10,000 bikes.”

Anuj Sawhney, Managing Director, Swiss Military, said – “There is a great synergy when two global brands combine their mutual strengths for a common purpose. This is especially true when both teams in question have a similar perspective of making world-class innovative products for the masses.”

For the first year of launch, Firefox is planning to sell around 10,000 bikes. The company is currently present across 57 cities spanning 23 states in India and plans to expand its footprint as demand surges.