In a bid to provide a whole new experience to its customers, Firefox Bikes, a leading premium biking company, in association with Swiss Military announced the new range of Swiss Military co-branded bikes. Firefox – Swiss Military Cycles launched today.

Firefox Bikes has joined hands with Swiss Military for introducing international standard value for money bike models for youth. With this new association Firefox Bikes aims to expand its range of bikes and reach out to the young biking enthusiasts.

FIREFOX – SWISS MILITARY have co-branded 3 bike models namely TANK, PETROL, TROOPER in 10 different variants. The price range of these bikes is in between Rs. 12,000 to 25,000. The Name, Look and Feel of these bikes makes them adventure and youth centric.

Shiv Inder Singh, CEO, Firefox Bikes said, “I believe that our association with Swiss Military will bring the Indian bikers a great new range of bikes made for the rugged mountains. In the first year of launch, we expect to sell a good number of bikes. We are targeting youth segment specifically.”

Commenting on the partnership, Anuj Sawhney, Managing Director, Swiss Military, said, “There is great synergy when two premium brands combine their mutual strengths for a common purpose. This is especially true when both teams in question have a similar perspective of making world-class innovative products for the Indian consumers. In that respect Firefox, is the ideal partner for Swiss Military and we are bound to achieve great milestones together with this new association.”

“Firefox Bikes have been providing newer versions and variations of bikes to cater to all possible needs of the consumers. Firefox has always tried to push the biking culture in the country in order to contribute towards eco friendly environment, healthy lifestyle and fuel conservations. With this collaboration, Firefox Bikes is focusing into the mid-segment of city bikers”, informed Ajit Gandhi, Marketing Head, Firefox Bikes.