“The logo was designed after extensive research into the needs and requirements of new age motorcycle enthusiasts. The stylized font draws inspiration from the overall aggressive edgy styling of the Mojo, while the sharp lines and angular intersections highlight controlled dynamism. The smooth chrome casing lends apremium and exclusive quality that is an innate part of the MOJO’s persona. The logo amalgamates the motorcycle’s bold predator styling and unparalleled performance withMahindra’s DNA of being bold, tough and masculine. We believe it will appeal to motorcycle enthusiasts as it will be seen as an extension of their personality.”