MV Agusta entered the 73rd EICMA event at the end of a record-breaking season. With production output up by 25%, the company saw its turnover increase by 40% mainly due to the success of the Turismo Veloce and Dragster RR, two high-end models which drove earnings before
interest up by 46% compared with the previous year.

The best performing markets for MV Agusta were the UK (+183%), France (+35%) and Germany (+23%) followed by the Far East which grew by 12% over last year.

At EICMA 2015, MV Agusta launched a new logo, which has been restyled and bears the tagline Passion. Precisely Crafted, emphasising the brand’s identity, pride and craftsmanship. The new logo makes its debut on the Brutale 800, which aims, fifteen years after its first
appearance, to create the “most beautiful Brutale ever.” The new Brutale is a strategic model for the company, which accounts for over 25% of the company’s production output. You can read more about the new MV Agusta Brutale 800 here.

MV Agusta Brutale 800

The second bike to be launched by MV Agusta is the new Dragster RR LH44, which is dedicated to the collectors and enthusiasts. The Dragster RR LH44 is a machine inspired by F1 World Champion Lewis Hamilton’s passion for MV Agusta. The Mercedes AMG Petronas driver collaborated with the MV Agusta designers contributing to the definition of over fifty design details to make the LH44 stand out from the standard Dragster RR. Most of these changes are manufactured in Ergal and carbon fibre with a 3K opaque finish. You can read more about the Dragster RR LH44 here 

Dragster RR LH44

Following the Frankfurt and Tokyo motor shows, the F3 AMG Concept-Bike will also be making an appearance at EICMA. This bike was created in partnership with AMG and inspired by the Mercedes-AMG GT. The bike features the exclusive “Solar Beam” livery and inherits the colour scheme developed on the Mercedes-AMG GT coupé including “Solar beam” paint, the black wheels and the AMG logo on both sides. Other features are its carbon fibre mudguard, racing fuel filler cap and yellow stitching on the rider and passenger saddles.

There are also new features for the rest of the range based on the three-cylinder platform, now instantly recognisable for the black engine finish which identifies the new versions of the F3, Turismo Veloce, Stradale, Dragster and Rivale. The Dragster and Rivale also stand out for their graphics and new colour schemes, and the Rivale now has a larger fuel tank, its capacity having been increased from 12.9 to 16 litres.

Rivale 800

All the 2016 models will be available by December while first deliveries of the Brutale 800 will start in January 2016.

EICMA 2016 will also be a chance for visitors to admire the F3 RC and F4 RC as well as the official team bikes ridden by Jules Cluzel, Lorenzo Zanetti, Leon Camier and Massimo Roccoli, winner of the Italian SuperSport championship. The MV Agusta Reparto Corse team riders will also be guests at the stand (Pavilion 24 stand M51) on Friday 20 and Saturday 21 November.