Piaggio India inaugurated its first Motoplex Store in Pune. It is the first concept store of its kind launched in India. The Piaggio Motoplex store is an innovative retail concept aligned with the new global in store experience that Piaggio group is developing in major metropolitan areas around the world in cities like Milan, New York, Shanghai and Beijing.

Piaggio Motoplex store will offer brands like Vespa, Aprilia and Moto Guzzi under one roof. The Pune Motoplex aims to be a true “home” for all two-wheel enthusiasts, for those who have a passion for Italian bikes.

Mr. Stefano Pelle, Managing Director of Piaggio India said,
“We are very happy to launch South Asia’s first Motoplex store in India. The Motoplex store is a futuristic concept that enables a dealer to leverage more brands and products within the same retail space. The Motoplex formula is the realization of the broader vision of the Piaggio Group in the field of offering its vehicles and developing a closer relationship with its customers and potential customers. Not only is this a showroom for Vespa, Moto Guzzi, Aprilia and Piaggio motorcycles and scooters, but it is also a fascinating experience of the renowned style, technology and heritage of two-wheeled vehicles which are proudly ‘Made in Italy’. We’ll launch more of these stores in the future, all over the Subcontinent“.