Royal Enfield has decided to add a new look for 2017 with three Redditch colours for the Royal Enfield Classic 350. They are lining up the Classic 350 in Redditch Red, Redditch Green and Redditch Blue.

On this, Mr Rudratej (Rudy) Singh, President, Royal Enfield said, “Royal Enfield launched the Classic in 2008 based on its popular ‘J2’ model, as our brand has always taken inspiration from its rich heritage to come up with evocative motorcycles in the modern era. The Classic then became one of the most loved motorcycles from Royal Enfield. Looking back into our decades old legacy, we have given Classic a makeover taking cues from the motorcycles produced at Redditch, Royal Enfield’s birthplace UK. In 2017, we are bringing the Classic 350 in – Redditch Red, Redditch Green and Redditch Blue that re-imagine shades on our 1950’s motorcycles that first came out of Royal Enfield plant in Redditch, a town steeped in British motorcycle build tradition. The introduction of the Redditch series on Classic 350 is a reinforcement of the Classic franchise and its huge success across all our markets. The Royal Enfield Redditch series will be available at Rs 146093 (on-road Delhi)”

“Apart from the new colours from the 1950’s, the 2017 Redditch series will feature the Royal Enfield Redditch monogram, first used in 1939 on the prototype of 125cc ‘Royal Baby’, a 2-stroke motorcycle. The use of the original Redditch monogram makes the Redditch series more special as it revives our association with the motorcycles produced out of Redditch in that era.”

With the Redditch series, Royal Enfield now has nine variants for its Classic 350 range. Bookings for the Redditch series open on January 07, 2017 at all Royal Enfield stores across India. The motorcycle will be available at an on-road price of Rs 157577 in Mumbai, Rs 147831 in Chennai, Rs 155456 in Bengaluru and Rs 149340 in Hyderabad.

Source: Royal Enfield Press Release