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TVS Motor Company has launched a new ad campaign for its fastest selling scooter brand, TVS Jupiter. In this TVC, has its brand philosophy evangelist Amitabh Bachchan confidently tell consumers “Jaanchiye Parakhiye aur paiye ZYADA KA FAYDA”.
This campaign is based on an insight – that even as kids we are aware of the need to...
TVS Motor announced the successful completion of Himalayan Highs Season 2 with 11 women riders from across India riding to the world’s highest motorable road – Khardung La on TVS Scooty Zest 110. Led by Anam Hashim, the solo rider of Himalayan Highs Season 1, the entourage earned themselves a place in India Book of Records for being...
TVS Motors dispute with Bajaj Auto over disparaging ad campaign of claiming false fuel economy of TVS XL100’s against Bajaj’s entry level bike CT100 has comes to an end in the Madras High Court.
Bajaj Auto has withdrawn the said Ad Campaign and submitted a memo in Madras High Court for the same. The court has taken the memo into...
Two Wheeler sales report for the month of July 2016
Yamaha Motor India – Thanks to the rising scooter market in the country, few companies are experiencing good growth in their overall two-wheeler sales this year. Yamaha has registered 12% growth in domestically by selling 65,244 two-wheelers in the month of July 2016....
TVS Motors has filed a civil case in Madras High Court against Bajaj Auto for making a misleading claim about XL100’s fuel economy.
TVS Motors has claimed that dealers in Tamil Nadu have circulated false information comparing XL100’s fuel economy with Bajaj’s entry-level bike CT100.
The Madras High Court has granted TVS Motor...
TVS Motors has received the patents for new gearshift assembly for semi-automated manual transmission (AMT). The company had filed patents for the same in February 2009 but received it in May this year.
With the invention which received patent now, the rider can operate a switch provided on a handle bar of the SMT vehicle for...
TVS Motor rolled out a TVS Jupiter MillionR special edition to commemorate the sales of over 1 million TVS Jupiters in the Indian two-wheeler market, this milestone has been achieved in a mere 30 months.
Staying true to the brand’s promise of Zyada ka Fayda, the TVS Jupiter MillionR edition is equipped with 10 additional...
Two Wheeler Sales Report for the Month of May 2016
India Yamaha Motor Pvt. Ltd announced 36% growth in domestic sales (including Nepal) in May 2016, selling 62,748 units as against 46,084 units sold last May. Yamaha’s increasing focus on expanding in Tier II and III cities, thus reaching out to larger groups of target population...
TVS XL 100 Launched in Delhi at Rs 30174/- Ex-Showroom Delhi.
Adding a new chapter to its iconic brand: TVS XL, TVS Motor Company today announced the launch of its new four stroke TVS XL 100 in Delhi. The all new TVS XL 100 has been designed to meet the evolving needs of today’s customer.
The all new TVS XL 100 is powered by a...
Two Wheeler sales report for the month of April 2016
Hero MotoCorp Ltd. (HMCL), Country's largest two-wheeler maker reported 14.89 % increase in sales at 6,12,739 units in April. The company had sold 5,33,305 units in April 2015.
Company said in a statement,
“Sustaining its performance trajectory in the past few months, Hero...
