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CBR250R: 1800 bookings in one month

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  • CBR250R: 1800 bookings in one month

    NEW DELHI: With its exit plan from Hero Honda being finalised, Japan's Honda Motor Co is gearing up to launch India specific two-wheeler models as it prepares for the solo ride here.

    The company's wholly-owned subsidiary, Honda Motorcycle and Scooter India (HMSI), will also expand its dealer base and strengthen vendor network to rapidly expand presence in the country. It will start selling 250cc sports bike CBR250R in India from April, priced at Rs 1.5 lakh onwards.

    "Our current and future endeavors will be directed to meet all kinds of customer requirements, including introduction of new and unique India-specific models," an HMSI spokesperson told PTI.

    The company, however, did not elaborate on the India specific models and the time-frame for their launch.

    Currently, HMSI sells both scooters, such as Activa and Dio, and motorcycles, including Stunner, Shine, Twister and Unicorn in India.

    When asked about plans for network expansion in the wake of Honda's exit from Hero Honda, the HMSI official said: "We are concentrating to meet the current demand and also focusing to expand dealer base, strengthen vendor network and increase quality manpower to service greater customer base."

    At present HMSI has a sales network of 790 outlets (398 dealers and 392 branches) and 389 authorised service centres.

    On January 24, Honda Motor Co and the Hero Group had executed a final binding licensing agreement paving way for the Japanese auto major's exit from the 26-year-old joint venture -- Hero Honda. Under the deal, Honda will sell its 26 per cent stake in Hero Honda to the Hero Group, although it will continue to supply technology for sometime.

    In order to expand presence in the high-end bikes segment, HMSI will start selling 250cc road-sports bike CBR250R from April priced Rs 1.5 lakh onwards.

    "Bookings for CBR250R, our global 250cc road-sports motorcycle have opened from January 1, 2011. Customer interest for this motorcycle is overwhelming and within a month we have received 1,800 confirmed bookings," the official said.

    On the overall sales front, the company is looking for 26 per cent growth in 2010-11.

    "HMSI plans to sell 1.6 million units in FY 2010-11 and grow 26 per cent over the 1.27 million units sold during FY 2009-10," the official said.
    Honda to launch India-specific models post Hero Honda exit - The Economic Times

    Hope the other companies have a look at this.

  • #2
    News approved.
    (Been There Done That) x 3.25

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    • #3
      1800 bookings in one month? This surely gonna put other manufacturers on their toes.
      "Biking is Divine"

      All Karizma Owners Connect With Each Other On the Karizma Group on facebook


      https://www.facebook.com/groups/HeroHondaKarizma

      https://www.facebook.com/AnmolSharmaPhotography

      https://www.facebook.com/ThinkDigitall

      http://anmolksharma.blogspot.in/

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      • #4
        "Bookings for CBR250R, our global 250cc road-sports motorcycle have opened from January 1, 2011. Customer interest for this motorcycle is overwhelming and within a month we have received 1,800 confirmed bookings," the official said.
        Now, why i am not surprised. This shows what proper consumer research(read:demands) can be used as a tool to unearth hidden potential out of a market. This motorcycle costing over Rs.1.5 lakhs has the potential of selling 350-400 units(may be over 500) per month, which by no means is a small number for an international model.

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        • #5
          Hmm...1800 bookings in a month eh? Any idea how much it was for R15 during the same one month period? I know its wrong to compare 2 segments, but still, would like to see the numbers. Does anyone have it?
          Skill is what keeps you on a Motorcycle
          Awareness + Skill is what keeps you out of harm's way
          ATGATT + Awareness + Skill means you might Live To Ride another day

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          • #6
            AFAIK it's around 1200-1500 units per month. The figures were over 3k per month during the initial days but now it has settled down.

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            • #7
              Not surprised a bit.HONDA has made a bold and smart move!
              Smoke rubber,not tobacco.

              -Life Through-the-Lens
              -For HELLA/VALEO [BMW/AUDI/FORD/LINCOLN/SKODA],P220,Aftermarket Projectors,pls contact me!

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              • #8
                so what's the projected waiting time for the CBR250R "waiters n watchers"?

                as in.. how long will a buyer have to wait for delivery if they wait to book it once the bike is launched?
                .
                sigpic

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                • #9
                  Please observe 2 minute silence for Ninja 250. Honda CBR most probably has killed the Ninja.

                  Comment


                  • #10
                    Originally posted by nitrosatya View Post
                    Please observe 2 minute silence for Ninja 250. Honda CBR most probably has killed the Ninja.
                    Satya, you need to add one more word that is MOST important - ON SALES!!!
                    Skill is what keeps you on a Motorcycle
                    Awareness + Skill is what keeps you out of harm's way
                    ATGATT + Awareness + Skill means you might Live To Ride another day

                    Comment


                    • #11
                      i still feel Ninja 250 is a premium one..
                      pulsar 150 - 02

                      unicorn150 - 04

                      apache150 - 06

                      cbz ext - 08

                      Yzf R15 - 09

                      ninja 250 - 10

                      Twister - 11

                      Passion xpro -14

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                      • #12
                        Originally posted by pulsar_flame View Post
                        i still feel Ninja 250 is a premium one..
                        Yeah, you are right, Indians are paying almost one lakh more premium for the Ninja, the Ninja should have been priced around 2 lakhs.

                        Comment


                        • #13
                          Originally posted by nitrosatya View Post
                          Please observe 2 minute silence for Ninja 250. Honda CBR most probably has killed the Ninja.
                          hehehe.....+1
                          "Biking is Divine"

                          All Karizma Owners Connect With Each Other On the Karizma Group on facebook


                          https://www.facebook.com/groups/HeroHondaKarizma

                          https://www.facebook.com/AnmolSharmaPhotography

                          https://www.facebook.com/ThinkDigitall

                          http://anmolksharma.blogspot.in/

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                          • #14
                            Guys, don't start a war again between Kwacker & Honda. This is about bookings on CBR250R & lets discuss only on it or CBR250R
                            Skill is what keeps you on a Motorcycle
                            Awareness + Skill is what keeps you out of harm's way
                            ATGATT + Awareness + Skill means you might Live To Ride another day

                            Comment


                            • #15
                              When deliveries are starting?
                              "Biking is Divine"

                              All Karizma Owners Connect With Each Other On the Karizma Group on facebook


                              https://www.facebook.com/groups/HeroHondaKarizma

                              https://www.facebook.com/AnmolSharmaPhotography

                              https://www.facebook.com/ThinkDigitall

                              http://anmolksharma.blogspot.in/

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