Look at it this way.
Today you have an ability to influence x number of people. Most of the x have bought the state of the art riding gear and they continue to ride with safety gear. Whether or not they ride safe is debatable, but the problem is that x is a minority. The road still has a Y population which rides unsafe. They make our lives miserable too. They do crazy things, we get blamed.
What we aim to achieve is to take these Y people, and brain wash them and convert them into more X's
How does it help
1. Xs population grow, lesser perills caused by Ys on the road
2. Xs ride saner as they have to set an example to Ys
3. We get more Xs and so more birthday treats and what not
4. Some of these Xs are chicks who want to ride, but dont.. we get to ride (with) them. Given a choice, am sure you would rather want to spend the evening g2g with this Y than apna kakkar or nunu







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