Ducati has made its first 1000 motorcycles sales in India. The company has delivered 580 motorcycles and registered an 18% increase in sales during 2016.
Among the Ducati motorcycles portfolio includes Diavel, Hypermotard, Monster, Multistrada, Scrambler, and Panigale. The Diavel Dark and Carbon accounted for 17% of total sales in 2016, while the Ducati Scrambler registered a 38% growth over the previous year. The very popular Ducati Monster represented 19% of Ducati India’s sales and 959 Panigale scored 12% of total sales even though deliveries started in July 2016. The adventure touring category with displacement higher than 1000cc grew by 127% in 2016 with the Ducati Multistrada 1200 taking a staggering 89% share of the category.
Ducati India has expanded its dealership network in 5 cities of India which includes Gurgaon, Mumbai, Bangalore, Pune and Ahmedabad. Also announced, that there will be five more completely new models launches in 2017.
Ravi Avalur, Managing Director of Ducati India said: “Our growth has confirmed Ducati’s ability to excite the Indian market. In 2017, we will have a robust network of ten dealerships across the country. The Ducatisti community is also growing with three Desmo Owners Clubs operational and two more in the pipeline. We’re looking forward to a great 2017 for Ducati.”
With the satisfying growth rate in India, Ducati also introduced new models, including the XDiavel, Multistrada 1200 Enduro, Hyperstrada 939 and Hypermotard 939. Globally, Ducati Motor delivered 55,451 motorcycles to customers all over the world, an increase of 1.2% compared to 2015 (54,809).
Also, Ducati is seeking for a partner in India to manufacture 300cc to 500cc motorcycles for the global market. Hero Motocorp or Royal Enfield would be their choice yet there is no official proposal on the same.
While answering to TOI on this Andrea Buzzoni, global sales & marketing director for Ducati said, “These thoughts could become a reality in the medium to long term. In India, you have robust two-wheeler players, who have competence in terms of engineering, production capacity. Once we take this decision, why not… But for sure, if we decide for the small-cc motorcycle segment, I think we will have to evaluate on a very competent Indian manufacturer.”
Source: Ducati India