I see an advertisement of a 500 ml coca cola, which is amazingly good, best in taste and whatnot.
This 500ml coca cola is the same as the EU version coca cola, which has the same added flavours and preservatives to make your stomach rot.
This 500ml coca cola is passed to the Indian review sites with a new bottle cap and they all extol its virtues.
On purchasing the coca cola, I find that I've been given 400 ml instead of the 500 ml written on the bottle.
This is because this 400 ml is "Suitable" for Indian consumers, especially the overweight ones. You see, if we drink the 500ml coke, we're bound to suffer from some horrible indigestion.
When brought to the attention to Coca Cola, they say that the EU version of coke is different, since Europeans are physically larger, and hence able to drink more coke. Moreover, due to some testing, it is found that Indian stomachs can't cope with the extra 100 ml, so in spite of paying the same amount, or more than that for the 500ml coke you bought, regardless of your indigestion problems, you're given a lesser quantity because Coke thinks that it can get away with it. Moreover, when you question it, you're told to 'read the fine print'. It was always 400 ml. The 500 ml was just something we wrote on the bottle so you would buy the 400ml bottle from us!
To sum it up : No company logically wants to be deprived of its money, as long as they can get away with it by cheating their customers by saying something on brochures and promising the world all the while selling something that's clearly under-spec in the first place. Please do consider that point of view.



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