Re: BMW's 313cc G310 R

It's sad to see BMW not launching in this India, maybe as per their agreement, TVS wants to launch Akula first and then let BMW launch its product, so TVS can get some sales.

Re: BMW's 313cc G310 R

That's probably a lie since they already sell other bikes here

Re: BMW's 313cc G310 R

I don't think it's a lie. Yes, they are selling bikes in india already. But with a very limited number of showrooms and service infrastructure only in major metros(That's so far okay since that is the kind of class of bikes they sell in terms of price and expected sales). For example here in Kochi, Kerala, BMW Motorrad do not have a show room. But Triumph, Kawasaki, Ducati and Harley has. With G310R, BMW would be majorly competing with KTM in terms of price and class of Bike. It would be a disaster of BMW does not have a sales and service infrastructure to match KTM in place. So it makes perfect logical sense for BMW to wait to build up basic infrastructure before actually start sales and kill the product the very moment it's launched.

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No. Akula is a faired sports bike while g310 is naked street. More like rc and duke. G310 will launch in india unless tvs is planning a naked street version themself which is unlikely.

Re: BMW's 313cc G310 R

Hey there ! from Kochi myself xD . So , Im kinda aware of the situation here as well . But at the same time , I can't simply stand by and watch as BMW launches this bike in other Asian (Doubt they have this so called "infrastructure" across the entirety of same) and European countries . When the bike is actually manufactured here. They could have easily launched the bike here in the showrooms thus far . They could have also expanded their reach and service for the time being across non metro states by making it available on their partners showrooms (somewhat like bajaj did with their international bike partners , lacking info regarding the matter . If I'm wrong to think so I do apologize for speaking on just my thoughts ). By also adding BMW authorized employees in TVS service centers and showrooms . They could have minimized the problem of infrastructure to a certain limit . As they expand their infrastructure and could have got more sales . Of course , it might lead to unforeseen aftersales issues (assuming BMW wants to avoid this , to maintain good image ) but only for the time being (by that I meant the time we eagerly wait for this bike to arrive in our markets , meaning now) . My idea does seem some what far-fetched but "something is better than nothing" . At least having the bike launched in select states would have been enough for the time being , atleast until they improve their infrastructure. Like you had said yourself . BMW does sell bikes here , availability of proper infrastructure hasn't stopped them from selling them here , neither has it stopped people who really want them from acquiring them .

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Re: BMW's 313cc G310 R

Hope u read my reply xD

Re: BMW's 313cc G310 R

Hey fellow Kochite, I hope that's proper usage. . I can feel the disappointment and pain of a prospective buyer eagerly waiting. We can only guess based on available info about why they are not launching. But if you step out of the shoes of a buyer and look at the scenario you can understand why BMW wants to build decent sales and service network before launching the small bike. First look at what happened to Kawasaki and KTMs partnership with Bajaj for sales and service. They both rolled away to standalone sales and service centres. Why? First things is Kawasaki and KTM wanted to test indian market for 300 and plus cc bikes for its sales potential before investing heavily on its own sales and service infrastructure. Now that it's proven, they can afford the risk and move with their own sales and service plan so that they have full control over the brand image they want to build and experience they want to offer to customer. Now that BMW is clear and positive about the sales potential of 300 and around CC bikes it's only natural that they want to start with solid footing and build their brand identity from the first day rather than risk it with TVS sales and service experience. Which no matter how much they try, would be super difficult to bring to BMW Motorrad standards across the outlets in the country. Simply put they don't want to risk the customer experience by TVS sales and service culture diluting it. Especially because the competition has already rolled out to their own showrooms and has established themselves.

You also mentioned that BMW is already selling and they could have launched through those centres. Yes they could have. But that would only reach a very very small portion of prospective buyers. And buying is only the tip of iceberg. Yes I can buy from Bangalore but do I go to Bangalore from Kochi to service a 300cc bike? I doubt how many times I would like to do that. The case is different in case of high capacity bikes where customers can probably afford to do so on terms of time and money. But for a 300cc bike which is part enthusiast machine and part commuter which could be probably used daily(unlike other premium BMW bikes) directly being competition of ktm duke has to have a proper service network to make any kind of impact in the market. Also there is economies of scale applicable here. Ever wondered why premium bikes have premium service and spare cost. It's not just the brand value and quality of materials and skill of labour that is driving the cost. It is also the small number of chargeable consumers. Means in terms of transportation cost and utilization of workers the economy of scale is not positive for the company. So they have to charge individual customers more to make desirable margin as well as to sustain. For a 300 cc machine the amount customers are willing to splurge for service would be comparatively much less than a premium bike. Remember people complaining about ther service cost of Ninja 300 even though it's a 300cc machine? To achieve economical service and spare cost the bike should sell in certain numbers which is possible only through a relatively strong sales and service network.

Hope that's some food for thought.

Re: BMW's 313cc G310 R

Some good news guys BMW are deciding the dates for launch

Re: BMW's 313cc G310 R



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Re: BMW's 313cc G310 R

For readers reference: The above link says "bmw-g310-gs-adventure-tourer-not-coming-to-india" by Team Motoroids

And this is not good news at all..

Re: BMW's 313cc G310 R

Doesn't make sense. Akula and G310R are two different kind of motorcycles and there is definitely market for two.

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Re: BMW's 313cc G310 R

But BMWs line up is not just one bike. The Motorrad dealership will bring in the larger displacement bikes as well to dealerships. And about using TVS dealership, it would be the worst decision they make. You have to see that even KTM and Kawasaki had already moved to standalone dealerships and to make the right brand impression BMW should start with their own shops than diluting customer experience by try blending it with TVS. And they can sustain dealerships. Look at Triumph, Harley and Ducati.

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Re: BMW's 313cc G310 R

S it is good news read the contents of the link then you'll know .

Re: BMW's 313cc G310 R

These premium brands have very limited dealerships in tier 1 & 2 cities only. But the market segment G310R is targeted at BMW would need a network like KTM to the least. And that would not be easy.

Re: BMW's 313cc G310 R

U are right there bro I totally agree with you. but can they not speed up the process ?as most of the prospective buyers will go for KTM 390

Yes it won't be easy. And neither is it viable unless BMw has more low displacement line up like ktm. But right now BMW only has presence in metros only. Dealerships in tier 1 and 2 cities mean they somewhat cover most of the states with one or two dealerships. Which is a good start.

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Prospective buyers won't dry up bro. Quite a few current prospective buyers may go for duke 390 but prospective buyers are not an endangered species. It would be better to start well than tarnish the brand image which could affect sales and goodwill for a very long time.

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