Re: BMW's 313cc G310 R

I don't know if this was posted before. I got to hear this from a source. BMW and TVS had agreed on a budget to develop G310R, GS310 and Akula for global market and India. But they couldn't adhere to this budget. Tvs has overshot this budget. Exact details not known to me. Hence BMW is not willing to go ahead further. So it means these bikes may or may not see the light of the day in India.

Re: BMW's 313cc G310 R

I also read somewhere that while developing the Akula, the exact engine of the G310R could have saved some costs. But the FI system had to be changed from magneti marelli to Bosch as Hero has a contract with Magneti Magnelli in India..this increased the costs considerably.

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Re: BMW's 313cc G310 R

There should be some monopoly tax of kind levied on such contracts.

Re: BMW's 313cc G310 R

I doubt the authenticity of that news. G310 is a bike that's already launched and selling in global markets. And at the moment India is only manufacturing hub for G310. If they had issues with budget then they wouldn't have launched across markets already.

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Re: BMW's 313cc G310 R

May be he is talking about the budget specific to India

Re: BMW's 313cc G310 R

Guy's it is very simple. No infrastructure, No service network, especially for mid-segment motorcycles, no selling. It's that simple.
And, BMW might have joined hands with TVS to keep their cost of production low (Simple outsourcing business) for a simple, not-out-of-the-world, motorcycle.
And, finally they cannot afford to tarnish their image by relying upon current TVS infrastructure. Have you seen their showrooms! That should tell you.
Setting up an infrastructure cannot be done overnight and they have to think of ROI as well which will certainly influence pricing of the motorcycle and TVS is no Bajaj.

Re: BMW's 313cc G310 R

Yep, as simple as that. Till they have sufficient Motorrad showrooms and service infrastructure to handle expected and required volume they won't and should not launch.

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Re: BMW's 313cc G310 R

Had a talk with TVS service centre mechanics...
Seems like they are getting training on both G310R and Apache 300....
Weird thing G310R(whole bike) is not shown to the mechanics during training,
what I mean is that the trainers show each of the bike's part separately to them and give training based on it.


As per him, BMW will take another 6 months to launch their G310R bike in India.

Re: BMW's 313cc G310 R

That's weird. What purpose does that serve?.

But the timeline-6 months does make sense.

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Re: BMW's 313cc G310 R

I am not sure if this news had already been discussed here but here is what I reason from this.
I heard BMW Motorrad's plan was to increase the sales of their bikes from 150000 units/year to 200000 units by 2020 and this is one of the primary reasons why BMW came up with the idea of entering into the 300cc segment and launch it as premium motorcycles in this class for Asian and South American markets. All this is good news for us that the main intention for them was to grab a market share in this segment primarily from the developing nations. But here is my observation, since their goal was to make their total produce to 200000 units/year, which include all their bikes together, all over the globe by 2020. I think they can achieve that target within this year if they launch the G310R in India and not only that it can surpass it considering the demand.
According to the sales report for 250cc-500cc segment bikes in India, we have an average sales of 50000 units/month (off course the major players KTM and RE combined together take 80% of it)even then BMW can contribute to this by at least selling 400-500 units a month considering the price bracket that they might launch. Now if am not wrong comparing the global demand for the bike G310R, there will be a huge demand to units produced ratio and with currently just a single plant in India to handle the export and regional sales, I seriously doubt if it can handle the surplus demand. Which only makes sense to me that this is why BMW has delayed the launch in India to re plan their strategy and might consider opening up another manufacturing hub elsewhere to match the demand(which is unlikely or might take a lot more time).
Now if they even launch the bike after setting up the dealerships and service centers in India there will be a huge waiting period for the bike similar to the fate of Apache RTR 200, which might Tarnish the Brand's Image at the start itself. After all this I can only assume the bike would only be ready for us somewhere in 2019.

Re: BMW's 313cc G310 R

2019 is too late. I think BMW will lose the plot if they delay it by two years.

Re: BMW's 313cc G310 R

I think BMW made some miscalculation

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Re: BMW's 313cc G310 R

Good theory. Can this be substantiated by the sales of G310 in global markets and production capacity of India faciltiy?

In global markets such as Europe and US where BMW is a well established brand the 300cc class is not a volume seller. It's primarily a bike used by beginners and to an extend women riders. Also the demand for 300cc bikes is a newly found thing in such matured markets where people are moving away from higher capacity bikes due to ease of using lower maintenance cost etc. Having said that the increase in demand in 300cc class in global markets is a newly found thing and not at all comparable to demand of that category of bikes in markets such as India. So I don't buy into the theory that BMW miscalculated plant capacity. They made India a manufacturing hub for a reason, primarily lower cost. To believe that they did it without proper homework is kind of silly. They are already selling 310 from India for global markets. They will launch in India once the infrastructure is in place.



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Re: BMW's 313cc G310 R

It was just what I reasoned that why had BMW made a considerable delay in launching these bikes in India moreover the primary reason for them to setup a plant in india was to reduce the production cost and at the same time to achieve their set 2020 sales target as well. No doubt that BMW might have done the market study before starting to venture into the small bike category. My question is can a single plant do enough to carter the demands of the Asian and South American markets? Europe and North America is a whole different ball game but the major demand for the 300cc bikes would come from south east Asia Including India.

Re: BMW's 313cc G310 R

KTM produces bikes for India in India as well as bikes to be imported to US and Europe in India, for example Duke 390.

They dont have huge waiting time. That in a situation they have very robust developing market sales. BMW sales for 310 is not expected to hit Duke 390 numbers in India atleast when they are launched. I don't think that a plant capacity issue is whats delaying g310 launch. There are other obvious reasons

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