Piaggio Group has launched its 4th Motoplex Store in Kochi. Inaugurated by Mr. Stefano Pelle, Managing Director and CEO, Piaggio India, the store is set in a sprawling area of 4,950 sq. ft. at Bypass Road, Padivattom, Kochi. The first Motoplex was opened in Pune in November 2015, followed by openings in Hyderabad and Chennai in 2016.
Stefano Pelle, Managing Director and CEO of the Piaggio Vehicles Private Ltd. (PVPL) said,
“We are delighted to launch our concept store in Kochi. This is our fourth store in the country and third in South India. The Motoplex concept reflects the innovative vision of the Piaggio Group by offering consumers a unique experience of Italian biking under one roof. The store also aims to provide an overview of the two wheeler world, apart from showcasing the long standing history of our brands – Vespa, Aprilia and Moto Guzzi. It highlights the fascinating journey of the brands that proudly stand for Made in Italy.”
The Piaggio Motoplex store is an innovative retail concept aligned with the new global in store experience that Piaggio group is developing in major metropolitan areas around the world in cities like Milan, New York, Shanghai and Beijing.
Piaggio Motoplex store will offer brands like Vespa, Aprilia and Moto Guzzi under one roof. The Kochi Motoplex aims to be a true “home” for all two-wheel enthusiasts, for those who have a passion for Italian bikes.
Mr Athul J – CEO, Kochi Motoplex said, “We are ecstatic to bring the flagship concept store of Piaggio Group – Motoplex to Kochi and provide our consumers with a fresh retail experience. We are proud to represent Piaggio’s premium brands in Kochi.”
