First, the market was already spoiled by the good looks of CBZ.But a bike that looks good was highly priced at 65K even in those days.People wanted those looks and that Disc brake but could not afford it.
Second, it is true that Fiero offered formidable performance which was far from the fort of any 150cc bikes of that time but it lacked the attraction quotient required for people here.Despite its twin advantage of both power and mileage, it lacked upmarket looks of the CBZ, it lacked the fifth gear craze of the CBZ, it lacked a tachometer which lessened its instrumentation appeal more.Now these things may not matter to someone who rides and buys for performance only, like myself or other Fiero owners. But at that time such things really mattered to everyone else.Oh, the Fieros lacked disc brakes for many years on the standard model.My bike has a disc brake though because I picked it up as optional while grounding the self-starter option.The feature package on Fiero offered was ridiculous to many people who wanted more from their bikes.
Third, when the Pulsar twins came in their 150/180 guise, people were overwhelmed by what was offered to them.The Pulsars looked very stylish with muscular looking tanks and tail section.It was almost as radical as the CBZ in conception.The Pulsar brought the big bike feeling to the commoners.The consoles had side stand indicators and tachometer.They too had reasonable power,a 180cc version was available just for Rs.2K more than the Fiero and way lesser than the CBZ,the 180 had fifth gear too.Electric starter options were available on both bikes.For the 150cc it was optional though.The disc brake being available on both the 150 as well as 180 bike as standard scored the last point for them.
Ultimately, it boiled down to one thing:
Pulsars had both power and upmarket looks and was loaded with features no other bikes were capable of offering at the same time.Moreover, the basic version of Pulsar 150 was priced even lesser than Fiero and CBZ both,but it had disc brake as standard.People who wanted self-starter along with disc did not have to compromise one for the other.
Pulsars offered more Value For Money for the common biking populace back then.
Now who would go for a bland featureless Fiero or the exclusively priced CBZ when greater things were on offer from a common man's scooter manufacturer and that too at a less price ????
Suzuki's habit of dwelling in the past and not moving up with times as fast sealed their first episode in India.
Honda did not have to worry about that then, as their partner Hero made it sure that they can remain exclusive in the premium segment by launching models such as CBZ and Karizma but be very common place with models of revenue like Splendour and Passion.
TVS well understood all these, had their issue with Suzuki,drove them out of India with their underestimating Indian populace thinking and launched Victor.......which became a sales hit and more popular than Fiero was then,despite the presence of Passion and Caliber in the market.It was because,Victor was very good for being a 110cc bike but also its looks were very stylish too.
Suzuki out on their second outing did the same mistake.They thought they would score what TVS scored with Victor by launching refined and technologically advanced commuter 125cc bikes in the era when the market shouted the need for powerful and radical bikes.The market looked for what different Suzuki had to offer.And what Suzuki offered was even less than what market had already.When most of their dealerships started going down on a loss and lost a major chunk of it.Then Suzuki figured out that something needs be done with the strategy, they came up with the feature laden GS150R.This bike I can assure everyone is the most sold Suzuki bike in India,not Heat neither Zeus scored sales like this bike.Access 125 is a scooter and I am not taking it into consideration.
If GS150R can show its effect on Suzuki's sales chart despite being in a handicapped state of not being widely marketed, guess what it could have done if it was planned sooner when the wide-spread enthusiastic Suzuki dealerships were in the last phase of desperation and eventually shutting doors on Suzuki
GS150R is unknown to most people in the market.It is because people does not how it feels to ride one.No dealerships,no test drives,no service centers in most parts of India......but why ???? Suzuki's dwelling in the past psychology is responsible for this. GS150R is not a flop, but a big hit without exposure.
But if we look at Honda, which in their independent venture in India, had the attitude to become popular and not show-off their own partners, they planned very methodically.They offered what the motorcycle market needed.A radical new bike, their first bike was the Unicorn......which was more powerful than the CBZ of their partners and at the same time was technologically refined and radical.A monoshock being a first on a 150cc bike made the bike more desirable and worthy of praise to many.Honda started gaining its way into the motorcycle market by selling a good performance bike at first and then came their 125cc,100cc and now 250cc.They are on a rise.They do not wait to do something different or don't do anything at all, they rather try to do better than what others are already doing. !!!
Suzuki should stop watching and making us waiting.They should do what others already do but for better.Dealership would again be on rise as the demands from the youths rise.GS150R came at a time when R15 and Pulsar220 is considered to be flagships..........how can this bike ride demands in the youth market enough to raise dealerships ???
Still,many people craves for the GS150R and does not find someone who can sell it to them or maintain it for them,
Suzuki can go Yamaha way and can set-up a factory outlet in four major cities of Delhi,Mumbai,Bangalor and Kolkata and just find out how the populace still desires them despite the competition.People can buy Superbikes and maintain them easier.Youths dropping in for a look at the Big bikes would love to ride a 180cc or a 250cc from such a company.People who looks at the GS150R with desire can finally buy and maintain the bike without worries.Car owners would be intrigued by the Suzuki logo of their cars on a bike showroom and can enter.Such customers can buy anything from a 125cc scooter to a 1300cc monster.Why stay at waiting for someone to offer a dealership and then judge the market ?????
It does not take a lot of money for Suzuki to do these things, their cousin the Maurti Suzuki is driving the nation.The parent company from Japan have enough revenues to fill India with dealerships.But it just requires Suzuki's good attitude towards people of India.Suzuki is a company which can give life to fictional concepts like Bking.They are a company with a lot of guts.But whenever they come to India, they mess it up all........maybe the people working for them in India are the real culprits or their underestimating the needs of urban Indian biking populace might be.



You forgot to mention that the magazines of that time were heavily biased towards the Bajaj pulsars.The editor of OVERDRIVE at that time was well known to be heavily promoting bajaj,remember bajaj at that time was at a make or break situation when the pulsars were launched,they knew how to manipulate the market.They obviously knew that the existing auto magazines had the young enthusiasts reading them and at that time there were 2 or 3 magazines and no TV shows etc.The editor praised the pulsars like they were the first performance bikes ever made on this holy land.The rest is history.That particular editor,was forced to jump from one magazine to another mainly because of this bias and eventually he's promoting the same on the net now.



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