- But, they have too many splendor and passion versions as of now. Few months ago, they were tired of this strategy and discontinued few such version too. So, there is no scope in launching again the same product.
- Remember, the segment size is fixed. If they launch another splendor or passion, buyers move from one model to another model. Its of no use. It just increases cost to manufacture and reduces margins further. R&D cost, advertising cost and all others for what? for reduced sales from existing models.
- They need more numbers, which they could get only by entering new segments, where they don't have anything now.
- Honda is the #1 in 2 wheeler sales in india now. Yes. Last month they overtook Hero. Read somewhere. They need numbers. More numbers.
- 200-250 CC is the new 150CC segment. Yamaha back then when they launched FZ16, they clearly said that this is the most growing segment and they want to be in that. Now, they launched a 250. Which clearly means that this is the new growing segment.
- P220 still sells in good numbers. Not at all bad. So, there is good market for cheaper 200+ cc bikes.
- The actual ZMA engine was from a Honda 250+ CC bike, which was lowered down to ~235CC (pre 2007? guessing. It was only ZMA then) initially for tax benefits and was further lowered to 223CC (post 2007 with new name ZMA-R) for better efficiency(IIRC). So, they could technically bore it up to a 250. No?
Think,
- Honda had a good success, when they launched the 150 Unicorn. It bought good numbers from that segment and they are back in business in 150CC category.
- Maybe Hero could have similar success by launching the old Zma - R version. It was a good hit back then, but its numbers were so minuscule when compared to their splendors, so it got bad treatment. But the margins on it were too high. may be more than from 3 splendors. The actual numbers weren't that bad either. they looked bad among the numbers of splendors and passions, which is quite understandable.
- The ZMA-R shares too many parts with splendor. Front forks, Tcone, and many other components, so they have many things in place already. Only few different parts needed for this new product.
Lets wait for a day more and see what they launch.




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